Serbian tennis player Novak Djokovic stars in the latest campaign for Lacoste, promoting The GOAT collection, an exclusive capsule collection celebrating Djokovic.

Éric Vallat, Lacoste's CEO, commented 'Few athletes leave a lasting mark on the history of their sport. Novak is one of them. With this GOAT collection, we wanted to celebrate an extraordinary champion whose excellence, longevity and determination have shaped the history of tennis. By exceptionally transforming our iconic crocodile into a goat, we pay tribute to the GOAT with creativity and a touch of humour'.